After the announcement of Drupal CMS, some Drupal development companies are concerned about its impact, especially since Drupal has always been known for handling complex, large-scale projects. However, does Drupal CMS really pose a threat to the traditional Drupal business model? We don’t think so. In fact, we see it as an opportunity to expand Drupal’s reach and attract agencies working on smaller projects with tighter budgets, which could later evolve into larger, more complex ones—projects that experienced Drupal companies would ultimately take on.
One of the main concerns among Drupal professionals is whether making Drupal easier to use will reduce the demand for custom development. However, this shift does not mean Drupal is losing its flexibility; rather, it opens doors to a broader audience. Smaller projects often start with simple implementations, but as their needs grow, they require maintenance, advanced customization, performance optimization, and integration with third-party systems—areas where Drupal experts thrive.
Another worry is increased competition from non-experts entering the Drupal space. While Drupal CMS may lower the barrier to entry, it does not replace the expertise required for scalable and secure enterprise solutions. Instead, agencies can leverage this model by offering specific feature development, modular solutions, UX consulting and even SEO or Marketing to guide smaller clients toward scalable growth.
The Business Model Shift: More Opportunities for Agencies
For years, Drupal has been primarily associated with enterprise-level projects, often requiring a significant upfront investment. With Drupal CMS, the ecosystem is shifting to accommodate businesses that previously might have chosen WordPress due to its perceived ease of use. This does not mean Drupal is becoming a WordPress competitor—it remains a powerful, flexible system—but it does mean agencies now have more opportunities to engage with clients at earlier stages of their digital journey.
“Drupal CMS is a powerful tool for attracting customers who might have otherwise chosen WordPress.”
A key advantage is the ability to nurture long-term client relationships. Agencies can now onboard small businesses or startups with minimal Drupal CMS implementations and, over time, scale their solutions into more advanced architectures with custom modules, decoupled frontends, and complex integrations. This gradual growth approach ensures steady revenue streams and deeper client engagement.
Our vision for Drupal CMS
At weKnow, we see Drupal CMS as a powerful tool to attract customers who might have otherwise chosen WordPress. It provides an easy way to create a project without technical knowledge, but with the added advantage of a system that can scale with business needs.
Now, with Drupal CMS, Drupal is no longer just for complex projects—it can now support simpler ones too. This expands its audience and brings more opportunities for projects that could grow over time, ultimately benefiting Drupal companies by increasing demand for custom and complex solutions.
In the coming years, we envision a Drupal ecosystem where agencies strategically use Drupal CMS as an entry point, converting small projects into long-term, high-value clients. The future of Drupal is not about choosing between complexity and simplicity—it’s about embracing both.
Need help with a Drupal project? At weKnow, we specialize in scalable solutions, from CMS adoption to advanced custom development. Let’s build something great—contact us today!